Radian
Radian needed more than a website. It needed a launch platform.
Radian is building a new electric off-road motorcycle for the future of Enduro. A machine shaped around silence, power, control and freedom. Built for riders who do not just chase performance, but seek new ground. For the launch of Radian, we designed and built a digital experience that puts the bike exactly where it belongs: in the spotlight. No flat product page. No standard startup template. A high-energy platform where brand, product and reservation flow come together in one sharp experience.
We designed and built the digital launch experience around it: an immersive website with scroll-based product storytelling, a custom configurator and a reservation flow for the first release. The result is a platform that does more than show the bike. It launches the brand, explains the machine and turns early excitement into action.
The bike leads the experience
We did not want to explain Radian to death. We wanted people to feel it. So we built the experience around the bike itself. Big visuals, controlled motion and a flow that keeps the machine front and center. Every scroll brings the visitor closer to the product, the story and the reason this bike exists.
No overcomplicated tech brochure. No generic launch page. Just the machine, its world and the feeling of what comes next.
Specs are better when you can feel them
Radian is packed with technical decisions that make the bike different: the swappable InfiniPack battery, the low center of gravity, the minimalist frame, the storage space, the adjustable power modes and the design choices made for real off-road use. Instead of listing these features in a standard grid, we turned key USPs into interactive moments. On-scroll components reveal the product layer by layer, helping visitors understand why the bike is built the way it is.
The battery switch becomes a visual story. The design choices become part of the scroll. The technical advantages become easier to understand because visitors see them in context, not in isolation.
From interest to reservation
The configurator plays a key role in the launch. Radian is opening reservations in phases, with the first 50 editions reserved for riders in the Netherlands, Germany and Belgium. Riders in the rest of Europe can reserve for the second release, while visitors from the rest of the world can join the waiting list. That sounds complex. So the interface had to make it feel simple.
We designed and built a low-threshold configurator that guides visitors through the right reservation flow based on their location. The experience stays clear, fast and focused, while still creating the feeling that you are becoming part of something early. Stripe integration makes it possible to purchase a voucher directly, turning the website from a launch experience into an actual sales tool.
