Keukenkastenfabriek

Strategy
Branding
Brand experience
Digital experience
awards
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A complete rebrand, inspired by the minimalist forms and clean lines of modern kitchens. The result? A timeless logo that perfectly represents KeukenKastenFabriek’s high-quality products.

Services
Web strategy
Content Strategy
Brand design
Visual language
Motion design
Photography / video
Online brand content
Print
Webdesign (UI & UX)

Our relationship with KeukenKastenFabriek goes back five years. We designed and built their previous website from scratch and this new version builds on everything we’ve learned since. A fresh design, rebuilt from the ground up, shaped by years of insights and collaboration.

With this relaunch, we also fine-tuned the branding. The dark backgrounds made way for a lighter, cleaner look that feels fresher and more aligned with KKF’s character. We introduced a new typeface, refined the color palette, and reimagined the brand’s motion language to give it more personality and clarity.

The corporate site, where most people first meet the brand, now flows effortlessly into the configurator. What used to feel like two separate worlds is now one seamless experience.

Together with our development partner - who handled the technical side of the configurator - we made sure the transition is smooth and intuitive. We built the corporate site in Webflow and rethought it from the ground up. The result? A site where popular setups and the configurator take center stage, making it easier than ever for visitors to dive straight into designing their kitchen, without skipping a beat.

Content has always played a key role on the KKF website. In the redesign, we gave the existing stories a fresh coat of paint literally. Updated with the new color palette and reimagined in layout and flow, the content now feels more curated, more readable, and more in tune with the overall experience. Clearer structure, stronger visuals, and a presentation that invites visitors to explore and scroll.

Set the bar high, and they surpass it. It's remarkably pleasant to work with UNCOMMON; they manage to amaze you every time and exceed every expectation.
Michael Verheggen
KeukenKastenFabriek
Case Credits
Drop of Lemon
3D Motion & content