Make HR Work

Strategy
Branding
Brand experience
Digital experience
awards
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A bold brand identity rooted in HR realities

Services
Brand positioning
Web strategy
Content Strategy
Brand Story
Visual language
Motion design
Photography / video
Online brand content
Print
Webdesign (UI & UX)
Websites
Webflow

The journey of discovery together with the client to uncover the core values of Make HR Work led to a bold brand identity. The desire to create a platform for HR professionals in the construction industry has come to life through various illustrations that depict recognizable moments from the lives of HR professionals and form an integral part of the brand experience for this new brand. The colors and typography perfectly align with the core values of Make HR Work, showing that this brand is dynamic and vibrant.

We built a dynamic experience that perfectly reflects the essence of Make HR Work.

We have built a dynamic platform that perfectly reflects the essence of Make HR Work. With subtle micro-animations and vibrant illustrations, we offer an inspiring space filled with articles and tools for HR professionals in the construction sector. Through this site, we activate engagement with the online community developed for these specialists. We tease with interesting blog and knowledge articles on this activation website. Want to read more or explore more content? You can create a free account and immerse yourself in the network full of HR professionals focused on the construction world.

bringing the brand to life

As a part of the Make HR Work brand, we've designed a range of illustrations capturing the recognizable moments of HR professionals.These illustrations have become an integral part of the brand identity and will take a prominent place across various brand assets!

Case Credits
Barbara Trienen
Photographer
Sanne Huuskes
Illustrator