Palmer
A new digital home for Palmer
For Palmer we reshaped the brand. Think sharper fonts, stronger contrasts, a tighter vibe. A digital revamp that aligns online with offline. Because consistency isn't a nice-to-have, it's the new baseline.
No more endless scrolling. Just one bold canvas that puts every plate, bowl and cup right where it belongs: in the spotlight. Swipe through the full collection or dive deeper into the story behind each set.
The plate as a canvas
We stepped into the mindset of a chef where every detail matters. The plate isn’t just a base; it frames the dish, sets the tone, and tells a story. Should it contrast with the food or blend in seamlessly? Should the texture echo the ingredients, or create visual tension? And is the shape purely functional, or designed to elevate the entire presentation?
To make these choices easier - and more intuitive - we built a visual filter. One canvas. All options. You can now explore plates by shape, color, texture, and size at a glance. No friction, just flow.
