Palmer

Branding
Digital
Strategy
awards
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A new digital home for Palmer

Services
Brand design
Content Strategy
Development
Motion design
Online brand content
Print
Web strategy
Webdesign (UI & UX)
Webflow
Websites

For Palmer we reshaped the brand. Think sharper fonts, stronger contrasts, a tighter vibe. A digital revamp that aligns online with offline. Because consistency isn't a nice-to-have, it's the new baseline.

No more endless scrolling. Just one bold canvas that puts every plate, bowl and cup right where it belongs: in the spotlight. Swipe through the full collection or dive deeper into the story behind each set.

The plate as a canvas and the table as a stage

Palmer believes there’s no better place to celebrate life than together at a richly decorated dining table. That belief is the soul of their brand and the spark behind every new collection. Not just tableware, but vibe creators. Designed to set the mood, capture emotion, and create unforgettable guest experiences.

We stepped into the mindset of both chefs and hosts those who understand that the dining experience starts long before the first bite. It begins the moment someone enters the room. A well-chosen plate frames the dish, reflects the restaurant’s concept, and enhances the atmosphere around the table.

To make those choices intuitive, we designed a visual filter. One canvas. All options. Visitors can explore by type, color - texture, and size and build a table story that fits their world.

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The team at UNCOMMON elevated our Palmer branding to a whole new level. They flawlessly translated our vision and mission into a bold and coherent visual identity. The new website they developed isn’t just beautifully designed it’s become a valuable tool: an inspiring environment where every chef can find the perfect plate for any dish. A strong addition to the way we showcase the power of our brand.
Marre Stolk
Palmer
Case Credits