BOXR
Sharper strategy, stronger identity for BOXR
We sharpened the brand strategy and created a new visual identity that sets the foundation for everything you’ll see. From boxers to undershirts and socks: BOXR covers the basics, you do the rest. We introduced brand guarantees, a refined logo, bold colors, and brought in the box as a visual design element a recognizable anchor that runs through our motion language and photography.
The box in the spotlight
The box takes center stage in our first campaign. Together with fashion photographer Maryn Haertel and her crew, we built a distinctive setting that sets the tone for BOXR. From powerful brand shots to assets for Black Friday these campaign visuals lay the foundation for BOXR’s visual world.
Blue as the brand anchor
Alongside the campaign visuals, we developed a recognizable e-commerce style. The blue background acts as a brand anchor, consistently returning across product shots. Clean, sharp, and instantly recognizable on the webshop and social. Brand consistency from product to platform.
