BOXR

BOXR makes everyday basics you can wear with confidence. Comfortable, durable and made from bamboo. With over one million boxers sold, it was time to sharpen the brand and set a new standard.

We redefined the brand strategy and built a visual identity that lays the foundation for everything to come. A strong story, a clear tone and a tagline that says it all: “We’ve got the basics, the rest is up to you.”From boxers to undershirts and socks, BOXR covers the essentials and you do the rest. We introduced brand guarantees, refined the logo, added bold colors and made the box a key design element, a strong visual anchor that runs through the brand’s motion, imagery and personality.

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We created a distinctive setting that defines BOXR’s visual language. In motion, the box also plays a leading role, continuously rotating as titles and visuals unfold through BOXR’s dynamic motion system.

Together with fashion photographer Maryn Haertel and her team, we created a distinctive setting that defines the visual tone of BOXR. From powerful brand imagery to Black Friday assets, these campaign visuals laid the foundation for the brand.

Alongside the campaign, we developed a recognizable e-commerce style. The blue background serves as a visual anchor, consistently returning across product photography. Clean, sharp, and instantly recognizable from webshop to social. A seamless brand experience across every platform.

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